Business Analytics: Marketing Data | LinkedIn answers

FINAL EXAM

1. Paid advertisements and email marketing fall under which category of marketing data?

lead generation

website

social media

advertising

2. Which type of goals are commonly tracked with e-commerce websites and are used to understand buyer paths?

event

destination

engagement

strategic

3. A ski resort in Vermont has a seasonal sales trend. Which visualization tool should the business use to show when marketing dollars are spent?

a geo map

a bar chart

a scatterplot

a line graph

4. What can be determined by studying marketing data?

who should run the marketing department

which marketing channels are the most effective

how much to spend on a marketing campaign

why Facebook ads are more valuable than LinkedIn ads

5. What is the most common type of analytics?

descriptive

predictive

historical

prescriptive

6. A solid reporting infrastructure provides _.

the ability to do ad hoc analysis

insight into an individual campaign

day-to-day analysis of trends

the opportunity to optimize the organization

7. What is considered an external data source?

cost data

sales data

competitive intelligence data

marketing data

8. Which YouTube channel shows marketing analytics lectures and software tutorials?

Analytics Tutorials

Marketing 101

Analytics University

The Marketing Classroom