SAP | PEER GRADED

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Title

NBA: Scoring big with better business operations and global fan engagement

Upload the Case Study Assignment document for your peers to review. The Case Study Assignment includes your response for Task 1: Selecting the case study (1pt).

The Case Study Assignment uploaded includes your responses for the activities in Task 2: Customer and industry context (8pts).

Five macro business or technology trends impacting the NBA’s industry:

1. Digital Transformation: The NBA is leveraging technology to enhance the fan experience and improve its financial operations. This trend involves adopting digital solutions and leveraging data analytics to optimize various aspects of the business.

2. Cloud Computing: The migration of SAP solutions and other IT resources to Microsoft Azure indicates the NBA’s adoption of cloud computing. This trend enables scalability, flexibility, and cost-efficiency in managing the organization’s technology infrastructure.

3. Data Analytics: The NBA’s focus on building a stat site based on SAP HANA Cloud demonstrates the importance of data analytics in the industry. Analyzing and utilizing vast amounts of statistical data can provide valuable insights for the league and enhance fan engagement.

4. Fan Engagement: With the increasing digitalization of sports, fan engagement has become a crucial trend. The NBA recognizes the need to keep basketball fans connected to the game by providing them with unlimited access to the league’s statistical database and other interactive platforms.

5. Diversity and Inclusion: The NBA’s choice to implement SAP SuccessFactors solutions reflects a growing emphasis on diversity and inclusion within organizations. By leveraging HR solutions, the NBA aims to support a diverse workforce and create equality across the organization.

Two customer motivations for doing the project:

1. Enhancing Fan Experience: The NBA is motivated to leverage technology to improve the fan experience and keep fans connected to the game. By providing unlimited access to statistical data and interactive platforms, the NBA aims to engage fans and create a deeper connection with the sport.

2. Streamlining Financial Operations: The NBA is focused on improving visibility and control of its financial operations. By implementing the RISE with SAP solution, the NBA seeks scalability and flexibility in managing global financial operations, which can lead to increased efficiency and cost savings.

Three customer business goals for the project:

1. Improved Fan Engagement: The NBA aims to enhance fan engagement by leveraging technology solutions like the stat site based on SAP HANA Cloud. This goal involves providing fans with access to comprehensive statistical data and creating interactive platforms that bring them closer to the game.

2. Streamlined Financial Management: The NBA wants to optimize its financial operations by utilizing the RISE with SAP solution. This goal involves achieving better visibility, control, and efficiency in managing global financial processes, ultimately leading to improved decision-making and cost management.

3. Support for a Diverse Workforce: By implementing SAP SuccessFactors solutions, the NBA aims to support a diverse workforce and promote equality across the organization. This goal involves leveraging HR solutions to enhance talent management, employee engagement, and overall organizational performance.

Two analysis frameworks to understand the customer’s challenges:

1. SWOT Analysis: This framework can help identify the NBA’s strengths (such as its global popularity and brand recognition), weaknesses (such as potential financial inefficiencies or technological gaps), opportunities (such as expanding into new markets or leveraging emerging technologies), and threats (such as competition from other sports leagues or changing consumer preferences). Conducting a SWOT analysis can provide a comprehensive understanding of the NBA’s internal and external factors influencing its success.

2. Customer Journey Mapping: This framework can help analyze the NBA’s interactions with fans throughout their journey, from discovering the sport to becoming loyal followers. By mapping out the various touchpoints and experiences fans have with the NBA, the organization can identify pain points, opportunities for improvement, and areas where technology can enhance the fan experience. Understanding the customer journey can guide the NBA in developing strategies to engage fans effectively at every stage.

The Case Study Assignment uploaded includes your responses for the activities in Task 3: Project roles and team (8 pts).

As the Project Manager, I would bring the following skills/expertise to the team:

1. Project Management: I have experience in managing complex projects, including technology implementations. I can develop project plans, set timelines, allocate resources, and ensure the project stays on track.

2. Stakeholder Management: I have strong communication and interpersonal skills, allowing me to effectively engage with stakeholders at all levels. I can understand their requirements, manage expectations, and ensure alignment between project goals and stakeholder needs.

Other Project Roles and Skills/Expertise Needed:

1. SAP Functional Consultants: These professionals should have expertise in various SAP modules relevant to the NBA’s requirements, such as Financials, Human Capital Management (HCM), and Data Analytics. They will configure and customize the SAP solutions to meet the NBA’s specific needs.

2. Technical Architects: These experts will be responsible for designing the technical landscape for the SAP implementation and ensuring its integration with Microsoft Azure. They should have knowledge of SAP technologies, cloud computing, and infrastructure architecture.

3. Data Analysts: To leverage the statistical database and provide valuable insights to the NBA, data analysts are required. They should have expertise in data modeling, data analysis tools, and statistical techniques to derive meaningful insights from the NBA’s vast data resources.

Collaboration of Project Team Roles:

The Project Manager will work closely with the other team members to ensure a successful SAP implementation in the customer story. The roles will collaborate as follows:

1. Project Manager: The Project Manager will provide overall project leadership, coordinate activities, manage resources, and ensure that the project stays on schedule and within budget. They will communicate with stakeholders, manage risks, and facilitate collaboration among team members.

2. SAP Functional Consultants: The Functional Consultants will work closely with the Project Manager to understand the NBA’s requirements and configure the SAP solutions accordingly. They will collaborate with technical team members to ensure smooth integration and testing of the SAP modules.

3. Technical Architects: The Technical Architects will collaborate with the Project Manager to design the technical landscape, including the migration of SAP solutions to Microsoft Azure. They will work with Functional Consultants to ensure the technical architecture aligns with the NBA’s requirements.

4. Data Analysts: The Data Analysts will work closely with the Functional Consultants and Technical Architects to access and analyze the NBA’s statistical database. They will provide valuable insights and reports to support decision-making, fan engagement, and other business goals identified in the customer story.

Overall, the Project Manager will facilitate effective communication and collaboration among team members, ensuring that everyone works towards the common goal of delivering a successful SAP implementation. The roles will coordinate their efforts, leverage their expertise, and maintain regular communication to address challenges, mitigate risks, and deliver the desired outcomes for the NBA.

Upload the Executive Summary Deck or Report Precis document with a summary of your findings for Tasks 1, 2, and 3 for your peers to review (6pts).

Complete a self-evaluation check by writing a few sentences reflecting on your experience presenting to the customer. To help your peers review your answer, include responses to the following questions:

What went well in your presentation? What could you have done better? What did you learn about your presenting style or approach that you would apply to future presentations? How would you prepare for the next time you present? (2pts).

In recording the presentation, I ensured to clearly communicate the key findings and their relevance to the customer. I maintained a confident and professional tone throughout the presentation. I provided a concise summary of the report, highlighting the industry trends, customer motivations, business goals, and the proposed project team’s roles and collaboration. Overall, I believe my presentation effectively conveys the essential information to the customer and addresses their needs and objectives.