Social Media Marketing for Small Business

Answers

1. “Content” refers to all of your organization’s stories, both online and off, and everything you produce to tell customers about your business. What does it include?
   1. blogs, websites, and social networks
   2. sales materials and email
   3. all of these answers
   4. videos and visuals
2. Why would you pay to promote a post on Facebook when an organic post (unpaid update) reaches the people who liked your page just as well?
   1. Organic posts from an organization’s Facebook page no longer have the same reach without paid promotion. Facebook is a pay to play platform for brands.
   2. If you use video in an organic post, there’s no need to pay for it because Facebook favors video over text.
   3. Boosting a post guarantees that they’re at the top of a user’s newsfeed.
   4. When you pay to promote a post on Facebook, it automatically shows up on other websites a user visits.
3. How does Pinterest most benefit social media marketing?
   1. Brand pins are treated the same as consumer pins, so you don’t need to advertise.
   2. You can set your pins to automatically disappear after 24 hours.
   3. The image you share on Pinterest points back to the original source, so it becomes a good driver of traffic for your website.
   4. Consumers set up stores that sell their collections and crafts.
4. How would you define integrated marketing?
   1. It’s marketing that is ‘integral’ to your organization’s business goals.
   2. It means marketing with integrity and only the highest ethical standards.
   3. With integrated marketing all the parts of your marketing plan are designed to complement each other and create a consistent story that reaches your customers throughout the day.
   4. Integrated marketing is when you outsource all of your marketing initiatives to an agency or agencies.
5. In a social media plan, the _ section includes taking an honest look at the business landscape and what things could stop you from achieving your goal.
   1. Tactics
   2. Goal
   3. Objective
   4. Strategic Considerations
6. One common marketing tactic is when you compare two creative options to determine the one that performs best. What is this called?
   1. A/B test
   2. hashtag
   3. livestream video
   4. community manager
7. Among the most important things to consider when developing your business’s social media plan is to _.
   1. work by yourself without input from others, so you can control the strategy entirely
   2. all of these answers
   3. pick the best channels and times to connect with your customers
   4. set soft metrics and goals
8. The best way to set a goal and define your success with social media is with the number of “likes” your Facebook page is getting.
   1. TRUE
   2. FALSE
9. _ refer(s) to the tactics for improving how your website or blog is discovered in search.
   1. Search engine optimization (SEO)
   2. Data visualization
   3. Mobile
   4. Keywords and tags
10. What is true of a social media policy?
    1. It sets the tone of your business’ culture and online persona.
    2. all of these answers
    3. It should be straightforward and easy to understand, and include points like acceptable behavior and language in your community.
    4. It offers a code of conduct for the way your company will behave online.
11. What do you call private messaging between people or between organizations and their customers?
    1. Chat
    2. Dark mode
    3. Dark social
    4. Dark web
12. Which of the following strategies represents how best to use social media to build relationships with your customers?
    1. First sell, then help.
    2. Use hard sells and pop-ups consistently on your site.
    3. Put your customer first, such as by thanking them with a Tweet or reposting some of their content.
    4. Upon a first interaction with a customer, send them a marketing message.
13. What’s the secret to creating great content?
    1. Hiring an award-winning ad agency guarantees your content will be a success.
    2. Thinking about what you would want and then developing it because you know the market.
    3. Stepping into your customer’s shoes and figuring out how you can help them.
    4. Waiting to see what your competitors are doing and then copying their ideas.
14. To better understand the current landscape of prospective customers, the first step is to _.
    1. use Google to find the best content management systems for organizing prospects
    2. none of these answers
    3. listen to the conversations your customers and prospects are having and understand what they’re looking for
    4. frequently post content to the social media sites where your prospective customers spend the most time